BRAND STORY: SA.AL&CO


BRAND STORY: SA.AL&CO


SA.AL&CO is a brand new men’s skincare company from Vienna, Austria, and producing in the Austrian Alps. 

THE PRODUCT LINE

Hair & Body Wash, Shaving Crème, After Shave Balm, Dry Skin Moisturizer, Deodorant.

STARTED ON KICKSTARTER



THE INGREDIENT CONCEPT

The products are vegan, made from premier natural ingredients as well as crisp, alpine spring water from the Austrian Alps. The combination of the ingredients and a consistent use of essential oils create a similar scent across all products that is subtle, elegant, and fresh. The products are potent, but not aggressive, and based on sophisticated formulas. 


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THE BRAND NAME

SA.AL is the combination of the first two letters of each of the founders’ surnames, separated and at once mirrored by the dot in the middle. It symbolizes our commitment to the brand and the responsibility of acting with integrity by putting our own names on it.

&CO is an important addition that reflects the generally oftentimes-underappreciated circumstance that this brand reflects the work of not only its founders, but also those involved through thoughts, advice, and hard work, by employees, advisors, friends and family. It emphasizes that SA.AL&CO is both born and alive in its intended form thanks to the devoted involvement of so many, truly great personalities in a unique, true collaboration of peers. We also understand the addendum to include our community of loyal friends and followers as we intend to blur the traditional line of customers and company. More on this to follow.


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THE DESIGN

Not letting design find itself reduced to a necessary afterthought, but instead putting it in the forefront, it is one of the most important brand attributes. In this spirit of the brand’s character, there are, rugged surfaces, materials and looks, which achieve an impression of nonchalant, effortless masculine elegance. In the creative process, the inspiration came from other industry sectors, thus for example using aluminum tubes and bottles commonly seen in the pharmaceutical industry. Small batch gin and premium whiskey labels meanwhile influence the look and layout of the label design. 


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THE PACKAGING

The packaging has to live up to the premium standard set by the products, appealing to a higher, masculine aesthetic sense, be functional, highly protective, and age well with use, like men do. The uncolored, brushed surface conjures an image of industrial chic, decorating a bathroom in a subtle yet significant manner – especially with the indentions from use. The aluminum is completely and indefinitely recyclable and displays excellent barrier properties securing the quality of the ingredients for longer. The design of the labels enhance the aesthetic sensation. Inspired by old pharmaceutical labels, small batch gin and premium whiskey labels, they include the batch as well as bottle number, to emphasize our small batch production process.


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THE FOUNDERS

The packaging has to live up to the premium standard set by the products, appealing to a higher, masculine aesthetic sense, be functional, highly protective, and age well with use, like men do. The uncolored, brushed surface conjures an image of industrial chic, decorating a bathroom in a subtle yet significant manner – especially with the indentions from use. The aluminum is completely and indefinitely recyclable and displays excellent barrier properties securing the quality of the ingredients for longer. The design of the labels enhance the aesthetic sensation. Inspired by old pharmaceutical labels, small batch gin and premium whiskey labels, they include the batch as well as bottle number, to emphasize our small batch production process.
A&T Cosmetics

ABOUT US

Our aim is to help cosmetics companies across Europe - those that have been operating for a while, as well as start-ups. We provide assistance throughout the whole process of product-development, eg. the formulation of recipes, the auditing of already existing products, the design, brand and packaging, drafting the documentation for the introduction of the product to the market, production, and complete project management.

For more information, check out our website:
www.atcosmetics.hu

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