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A&T COSMETICS

CBD AND SKINCARE? THE NEW TREND IN 2019!
CBD is the new buzzword spreading around. Gummy bears, oils, creams, food supplements, it’s just everywhere. Interesting to see how this trend brings companies to develop new Skincare products and formulas. Is this trend here to stay?


WHAT IS CBD?
CBD is a chemical compound that’s present in Hemp, one out of over 85 compounds known as Cannabinoids. Another more popular compound in Hemp is THC, which is known to be the one that gives the “high” feeling when being ingested or smoked. CBD, on the other hand, has no psychoactive effects but various other benefits.
WHAT ARE THE BENEFITS OF CBD?
Numerous studies show that applying CBD orally or topically, was found to reduce inflammation, lower pain, anxiety, treat mood disorders, insomnia, and the list goes on and on… Due to its anti-inflammatory properties, it was shown that CBD has high success rates in treating acne and eczema. Seeing that long list of benefits explains why this compound became so popular, but don’t be fooled! CBD is not a cure-all solution, despite what marketers tell you…
CBD AND SKINCARE PRODUCTS

It didn’t take long for the cosmetic industry to join the CBD train. The range of products in the market is vast.
As stated earlier, the base ingredient that’s being used in Skincare products is CBD oil, and make sure you don’t confuse it with Hemp oil. The latter only contains tiny amounts of cannabinoids as opposed to CBD oil, which has concentrated amounts of it. CBD oil is used in Skincare formulas as an active ingredient that treats acne, fights anti-aging and reduces wrinkles. It was also found to soothe sensitive skin and even improve eczema skin condition.
These properties paved the way to create soothing creams, eye serums for puffy eyes, CBD sleeping masks, and lip balms that keep them hydrated of an extended period.
Along the growing number of studies that give more and more evidence that CBD indeed has great holistic benefits, I see no reason why this trend is going to end. The opposite is true. Actually, I ordered my first batch of CBD oil, and I can’t wait to experiment and incorporate it to my creams and lotion formulas. I will sure keep you updated on the results!
ABOUT US

Our aim is to help cosmetics companies across Europe - those that have been operating for a while, as well as start-ups. We provide assistance throughout the whole process of product-development, eg. the formulation of recipes, the auditing of already existing products, the design, brand and packaging, drafting the documentation for the introduction of the product to the market, production, and complete project management.

For more information, check out our website:
www.atcosmetics.hu

Source:
Skincare academy
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BRAND STORY: ONOMIE


Onomie is a boutique beauty brand focused on combining skincare and makeup, manifested in their elegantly minimal product suite. 




THE PRODUCTS

Onomie was struggling to find its identity and voice amidst the product surplus in the beauty world. Onomie has a simple suite of 4 key products, all scientifically engineered to have multiple skincare and makeup benefits.

Taking care of one’s skin, and enhancing one’s appearance with foundations and concealers have become some of the most prevalent issues for women today. It is a billion-dollar industry that is marketed fiercely, after all. But where most lines usually cater to one category, Onomie has made it point to create products that do both. Essentially: makeup that also treats skin long term. And though the idea is certainly not new to the market, Onomie has placed a greater emphasis on this duality, making it the cornerstone of the brand.




Onomie aims to attract consumers by gaining their complete trust. This is done largely in two ways. Primarily, it strives to be as ethically conscious as possible, testing its products through third-party laboratories, thereby ensuring an honest account of its effectiveness. Secondly, Onomie’s direct-to-consumer model enables a closer relationship to shoppers. It’s website offers programs and consultations that encourages feedback and trial runs.

Onomie was created for women who recognize that beauty should not be complicated. We didn’t start Onomie by thinking about what product category—whether it is concealer, mascara, or eye shadow—we wanted to compete in. Rather, we started development by thinking about the women the brand is built for. We want to support intelligent, ambitious women leading purposeful lives. We looked at her values, her interests, and her motivations. We knew we wanted something that is streamlined to fit her on-the-go lifestyle, and that’s why all our products are cross-category—and sometimes why it’s hard for us to explain whether we are makeup or skincare.

WHERE DOES THE NAME COME FROM?

Onomie is a play on the Latin suffix “-onomy” which means body of knowledge. We see beauty in intelligence and strength, and that’s built into the DNA of our brand. 




HOW DOES THE BRAND STAND APART FROM OTHERS?

What differentiates us is that we are combining skincare and makeup in one—creating beauty products that give you that instant makeup effect that’s actually good for your skin in the long term. Skincare for us is not an afterthought. We invest in clinically testing all our products through a third party to get unbiased results.

WHY DID DECIDE TO SELL DIRECT TO CUSTOMERS?

We want to tell our story ourselves. Going directly to consumer allows us to curate every step of the process, from when the customer first meets us online to the unboxing experience. With a small team, it’s hard to keep that quality launching simultaneously in multiple channels. We are striving to find new ways to connect with customers, whether it is through our “HomTry-OnOn” program or testing out shades through Skype consultations. When we find ways that will allow us to keep the same quality of experience across new channels, we will build those out.




THE ADVANTAGES OF USING THE PRODUCTS?

All the products are multi-purpose and multi-benefit, giving you the best of worlds in skincare and makeup for a natural, healthy look.

ABOUT US

Our aim is to help cosmetics companies across Europe - those that have been operating for a while, as well as start-ups. We provide assistance throughout the whole process of product-development, eg. the formulation of recipes, the auditing of already existing products, the design, brand and packaging, drafting the documentation for the introduction of the product to the market, production, and complete project management.

For more information, check out our website:

www.atcosmetics.hu


Source:

Behance
Forbes


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      • GLUTEN-FREE SKINCARE: DOES IT MATTER?
      • CBD and Skincare? The new trend in 2019!
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