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A&T COSMETICS

ZEOLITE, THE MASTER OF DETOXIFICATION.

Not many beauty ingredients begin with the letter Z, but zeolite does and it's definitely an A-lister when it comes to beauty. Never heard of it? We've got you covered.

WHAT IS IT?

First formed more than 300 million years ago, zeolite is a mineral mostly made up of silica and alumina tetrahedra. There are many natural variations, each one unique to its environment. Some formed when volcanic rocks and ash reacted with seawater; others are freshwater variations.


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WHY SHOULD I USE IT?

Let’s be clear, it's nearly impossible to live a totally clean life. Toxins and pollutants find ways to sneak into our skin and bodies, so it's crucial to find a safe, natural way to detox them right back out again. That's where zeolite comes in.

Like so many other volcanic substances, zeolite is a master of detoxification. It has an extraordinary ability to absorb, hold, release, and exchange different chemicals, nutrients, toxins, and ions according to need in your body. Much like activated charcoal, it helps to draw out impurities in your skin and is even being studied as a way to reduce and stop the growth of skin cancer in dogs through topical application.


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HOW DOES IT WORK?

Zeolite is unique in that its honeycomb, microporous cellular structure is one of nature's few negatively charged minerals, which means it's able to attract positively charged contaminants. Inside these negatively charged honeycomb "cages," healthful minerals such as potassium can be found. Zeolite swaps its healthful, negatively charged minerals for any positively charged contaminants on or in your body. Basically, it takes away the bad stuff by replacing it with good stuff.

Since your body doesn't absorb the zeolite, the pollutants it sucks up are safely removed when you wash it off your skin!



WHAT SHOULD I LOOK FOR?

Now that you know why adding zeolite to your skin care routine is beneficial, there are a few things to keep in mind when looking for products. There are a lot of brands using zeolite in their masks and cleansers these days.

However, it's incredibly important that you're buying only high-quality, micronized zeolite (preferably clinoptilolite) that's been properly cleaned and is 100 percent pure. Zeolite is sourced from the earth and needs to be separated from other naturally occurring minerals that aren't so good for your health.

HOW DO I USE IT?

Mask:

In a fine powder form, zeolite makes a wonderfully detoxifying mask. Mix 1 tablespoon of zeolite powder with 2 tablespoons of water to form a paste. Slather it on your face, leave it for up to an hour and wash it off. It'll do a deep cleanse on your pores and help heal any existing blemishes.

Cleanser:

Mix the same proportions as for the mask but wash off after about a minute so as not to dry out your skin with daily use. For something more moisturizing, try swapping the water with your favorite face oil. Follow with your favorite toner and moisturizer.

Exfoliator:

With its fine, sand-like texture, zeolite is a great gentle exfoliator. Place 1 tablespoon zeolite powder in the palm of your hand or a small bowl, and using a soft brush, gently work the powder into your skin in small, circular motions. Be careful around more delicate areas (eyes, etc.) and do not inhale the powder. Then, simply wash off. When trying any skin care substance for the first time, always do a patch test on your cheek or neck prior to use to test whether you're allergic.

There are many, many other uses for zeolite, from water purification (in much the same way that charcoal is used) to helping your body achieve its optimal slightly alkaline pH. Have fun experimenting, and your skin can thank us later!


ABOUT US
Our aim is to help cosmetics companies across Europe - those that have been operating for a while, as well as start-ups. We provide assistance throughout the whole process of product-development, eg. the formulation of recipes, the auditing of already existing products, the design, brand and packaging, drafting the documentation for the introduction of the product to the market, production, and complete project management.

For more information, check out our website:

www.atcosmetics.hu

A&T Cosmetics



Source: Mindbodygreen
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10 KEY ELEMENTS OF A SUCCESSFUL CREATIVE BRIEF
Whether you need a new logo, website, video, marketing campaign, or an advertising acampaign created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief.
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WHAT IS A CREATIVE BRIEF?
A creative brief is a document that explains the ins and outs of a project for the creative team, agency, or designer who’ll be working on it. Think of it as a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project.
While it takes a bit of time to develop a solid creative brief, it’ll be well worth it to help ensure the deliverables you receive align with your expectations and business needs. Not to mention, it’ll also make the whole process smoother and more efficient, and most likely save you money in the long run.
As one ad agency exec and former brand manager says in his blog post, “And just like a compass that doesn’t always point north, a creative brief that is not tightly focused on a single-minded idea will not get you to on-target creative.”
It’s important to note that a project shouldn’t start until both you and the creative team have discussed and reached an understanding on everything outlined in the brief. It’s a good idea to have a kickoff meeting to go over the brief and discuss any questions or issues.
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THE 10 KEY ELEMENTS OF A SUCCESSFUL CREATIVE BRIEF
Describe your company
Provide context and background information on your company to help the designer or creative team get a better understanding of your business. Who are you and what services and/or products do you offer? Include links to your website and any other background material that might be helpful.
Summarize the project
What is the project? And why do you need it? Do you need a corporate identity kit for your new company? Are you refreshing your company’s Facebook and Twitter pages for a new season? Describe what the project is, what it entails, and why you’re doing it.
Explain your objectives
This is probably the most important part of the brief, and it’s essential that you think through your strategy and objectives completely before you get the project underway. Why do you need this project? What are you hoping to achieve with it? What are your goals? Is there a problem you’re trying to solve? How will you measure success? These details will help the designer understand your goals and come up with solutions that address them.
Define your target audience
Who’s your customer? Who are you trying to reach with this project or campaign? Share demographic information about who they are and any behavioral insights you may have on them.
Outline the deliverables you need
Do you need a one-page brochure? A batch of 10 banner ads? A logo for print, just for the web, or for both? Be sure to include the file formats you need (i.e., JPG, PNG, PSD), size information (i.e., 300×250 pixels), and any other important details needed to deliver the right assets.  
Identify your competition
Who are your competitors? You may want to include an overview of the competitive landscape and any trends or market conditions impacting your industry. For this project, what are your competitors doing as a point of comparison and as a point of differentiation? For example, if you’re refreshing your logo, what types of logos and colors do your competitors use? These details can greatly help inform the direction the designer will go in (they’ll do additional research as well). You can also include a few examples of designs you like or don’t like.
Include details on the tone, message, and style
The style and tone should be consistent with your brand and will also hinge on what the project is, what you’re trying to achieve, and what action you want your customers to take. If you’re developing an annual report, you’d most likely want something that looks and sounds more formal and professional to instill trust and confidence. If you have a brand style guide or examples of past campaigns or related projects, be sure to share them with your designer. And also provide any other factors or requirements that might affect the creative direction.
Provide the timing
If you have a timeline in mind for your project, include it in the brief. During your kickoff meeting or initial conversations with your designer, make sure to discuss the timeline and agree upon a completion date. It’s also a good idea to talk about the overall creative process and discuss if edits and how many rounds of them are possible and whether or not they’re included if it’s a fixed-price contract.  
Specify your budget
If you have a set budget for the project (which is often the case), include it in the brief and discuss it with your designer. If the designer’s estimate exceeds your budget, talk it over and agree upon realistic expectations, deliverables, and project costs before getting started.
List the key stakeholders
If other people on your team or within your organization need to be included in the review process, provide their contact information. You can also include how you’d like to receive deliverables and provide feedback. On Upwork, the Messages tool makes it easy to communicate and share files.

By thinking through and elaborating on these 10 key aspects of your business and project, you’ll be able to produce a creative brief that’s not only thorough but also effective. With a solid creative brief in hand, you’ll help the designer deliver great results and ensure your project delivers the results your business needs.

ABOUT US
Our aim is to help cosmetics companies across Europe - those that have been operating for a while, as well as start-ups. We provide assistance throughout the whole process of product-development, eg. the formulation of recipes, the auditing of already existing products, the design, brand and packaging, drafting the documentation for the introduction of the product to the market, production, and complete project management.


For more information, check out our website:
www.atcosmetics.hu

A&T Cosmetics

Source: upwork.com

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      • ZEOLITE, THE MASTER OF DETOXIFICATION.
      • 10 KEY ELEMENTS OF A SUCCESSFUL CREATIVE BRIEF
      • 5 TIPS FOR SUN SAFETY
      • BRAND STORY: SA.AL&CO
      • We develop cosmetics brands!

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